As part of the announcement, Montana also made headlines by presenting current 49ers quarterback Brock Purdy with a custom Lamborghini Aventador, painted in the team’s iconic scarlet and gold, complete with “Mr. Irrelevant to Icon” emblazoned on the side doors — a nod to Purdy’s rise from the final pick of the 2022 NFL Draft to the face of the franchise.
“This team gave me the platform to become who I am,” Montana said during a press event held at Levi’s Stadium. “This is about paying it forward and ensuring the 49ers remain not just competitive, but culturally powerful for generations. It’s about building a dynasty — on and off the field.”
Honoring the Present and the Future
In a powerful symbol of generational respect, Montana surprised the crowd by bringing out Brock Purdy during the press conference and handing him the keys to a brand-new Lamborghini Aventador.
“Brock reminds me of the guys who came into the league with nothing to lose — just hunger and heart,” Montana said, patting Purdy on the shoulder. “He’s earned my respect, and I wanted him to know that I see him — not just as a player, but as the future of this franchise.”
“Joe Montana is one of the reasons I wanted to play quarterback in the first place,” Purdy said. “To be recognized by him — to be handed the keys to something like this — man, it means the world. I’m just trying to live up to the standard he set.”
A Legacy Move
NFL analysts and insiders have called Montana’s move “unprecedented” and “game-changing.” ESPN’s Adam Schefter described it as “the ultimate endorsement — not just of a franchise, but of a future.”
Montana’s Message
“I’ve been blessed beyond measure,” Montana said. “But if blessings don’t flow outward, they stagnate. I want to give back. I want to build something that lives beyond my name — something every 49er, past, present, and future, can be proud of.”
Montana also hinted that this may not be his final contribution to the organization, saying he has “a few more surprises” planned in the coming years.
As the sun set over Levi’s Stadium and Brock Purdy took a ceremonial lap in his new Lamborghini, fans in attendance chanted “Joe! Joe! Joe!” — a fitting tribute to the man who built a dynasty and is now investing in another.
In an era dominated by transactional moves and brand-first athletes, Montana’s act of loyalty and generosity serves as a reminder of what true legacy looks like: not just winning, but lifting others as you go.
The 49ers are already championship contenders in 2025. But thanks to Montana, they may now have the resources and morale to dominate the next decade — with Purdy at the wheel, literally and figuratively.
