“It probably doesn’t get much bigger in the league right now than Chiefs-Dallas. They’re the two most viewed teams in the league,” he said. “93/100 of our most watched games are Cowboys and Chiefs games. Put them both together, maybe we can get Taylor [Swift] to sing the National Anthem, and we can get people involved beyond the hard-core fans.”
North continued: “Let’s see if we can’t set a record that day. The Cowboys game a couple years ago was 42 [million]-43 million. I think we’ve got a shot at pushing 48, 49, maybe 50 million. That’s an incredible number in an era when people ‘don’t watch TV anymore’ and people can’t agree on anything.”
The Dallas Cowboys’ home game against the Giants on Thanksgiving in 2022 currently holds the record for most-watched regular-season NFL game, drawing an average of 42.1 million viewers. The Super Bowl regularly crosses 100 million viewers.
Swift-Kelce-Chiefs-Cowboys certainly would be a bumper package. Perhaps also a risk, though, given the music icon has become a target for President Donald Trump and some NFL fans got tired of seeing the singer so often on game broadcasts.
Swift was booed by Eagles fans at the latest Super Bowl, but the anthem surely is something all would rally around, whatever someone’s political or team allegiances.
The superstar singer hasn’t performed the anthem at a sports game since the 2008 World Series. Before that, she performed ahead of the Detroit Lions game on Thanksgiving Day in 2006.
No word yet from sources as to whether there have been talks with Swift about the prospect of performing this year, but we’ll keep onto it.