FOX’s Erin Andrews is praising Kansas City Chiefs’ tight end Travis Kelce’s girlfriend Taylor Swift for introducing women to the NFL.

In an eye-popping claim, the NFL’s senior vice president of global brand and consumer marketing said during last February’s Super Bowl that 47 percent of the league’s TV audience is women.

In less surprising news, Taylor Swift is getting credit for the growing genre of football fans.

This week NFL TV personalities Erin Andrews and Charissa Thompson hosted the latest episode of their “Calm Down” podcast from The Cannes Lions 2025 Festival of Creativity. During the show they touched on the topic of women getting more involved in the NFL.

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“Our ratings are up for women, which is huge for us,” Andrews said. “What’s really cool is women aren’t as afraid. Listen, ‘America’s Game of the Week,’ which is the game I do on Sundays, the demographic is split down the middle. It’s like the highest-rated show for women out there, which is amazing for us.”

Fueling the increase is Swift, the pop music icon who just so happens to be the girlfriend of Kansas City Chiefs’ star tight end Travis Kelce.

While many traditional fans cringe at TV shots of Swift watching a Chiefs game from a luxury suite or shots of her arriving at the stadium, there’s no denying her addition to the NFL has brought millions of eyeballs with her.

“But I think the casual fan doesn’t feel as afraid to watch professional sports right now, watch the NFL because, well, our girl Taylor helped out with that. It’s cool,” Andrews said. “Which, we’re excited. We want casual fans, we want fans that know a lot. Listen to the podcast, watch our broadcasts, we’ll help teach you the game.”